Published in September 2015, Bob Crane: The Definitive Biography contains the first-hand testimonies, memories, and recollections from 200 prominent individuals from Bob Crane's life. Family, friends as far back as grade school, and coworkers in radio, television (including many from Hogan's Heroes), theatre, and film have helped tell his complete story. In addition, the hard cover edition contains more than 200 rare family and professional photographs, some never before published or seen by the public until now. Discover the truth! If you think you know Bob Crane before reading this book, you don't know him at all. Author profits will be donated to various charities in Bob's memory.
Official Statement about the Re-Investigation of Bob Crane's Murder (11/23/16)
"We—my coauthors and I, members of Bob Crane's family, his friends, and his colleagues—are always hopeful that one day, the true identity of Bob's murderer will be known and justice can be served. However, this recent investigation did not reveal any groundbreaking information or provide a resolution, and the subsequent media coverage did nothing more than bring unnecessary heartache to many who knew, loved, and cared about Bob. We do not discuss or endorse any speculative theories as to who may have committed the crime. We encourage those who want to know more about Bob Crane to discover his complete and true life story in Bob Crane: The Definitive Biography. All author profits are being donated to various charities in Bob's memory."
—Carol Ford, author, Bob Crane: The Definitive Biography

Saturday, September 17, 2011

Commercial Break! American Dairy Council for Milk / 1964

Right from the earliest days of his career in radio, Bob Crane experimented with sound effects and gimmicks, and using them in commercials. One of his first gimmicks ever in 1950 was the sound of Elsie the cow being milked right in the WLEA studios. According to Bob himself during a 1961 presentation to LA College: 

Bob Crane, circa 1965
Originally, I started out with the simplest gimmick...I was using a little salt shaker that I filled with water. And we had Borden’s as a sponsor. This was up in Hornell, New York. And I would take a glass and the salt shaker. And I’d say, “Borden’s guarantees fresh milk... Go ahead. Go ahead, now, Bessie.” Or no, I think it was Elsie the cow. And I would use the salt shaker as a sound effect with the water coming out going into the glass. And I’d make believe I was milking the cow. And how fresh can the milk be?! ...This is how I got into the gimmicks thing. Then finally I decided if I could do it with sound effects, why not voices. Then I started adding voices.

Eventually, Crane would invent and perform more than 1,000 different voices during his radio routine by the time he left KNX in 1965.

Here is a clip of a milk commercial that aired over KNX in 1964. Too bad Elsie the cow doesn't make an appearance here! But it's still a fun, nostalgic listen. (If only some of those very early recordings from New York and Connecticut still existed...)

American Dairy Council - Milk Commercial
Bob Crane Show / KNX-CBS Radio

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